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Vendor: Microsoft

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Category: Ad Management

The Atlas Advertiser Suite is a world-class media measurement platform, delivering billions of impressions every day. Backed by large scale and infrastructure, you can count on us to deliver and accurately measure your digital campaigns cross-channel.
Alongside our core technology, we offer a myriad of solutions as an extensible platform for your loftiest marketing ambitions: from our robust audience activation, our API suite to connect to your systems, unparalleled data and analytics offerings, and deep partnerships with the tools and platforms that matter most to you. The Atlas Advertiser Suite offers the flexibility, choice, scale, and breadth to ensure you’re staying on top of all your digital efforts in an ever-evolving industry.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags