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Vendor: BIzo

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Tag Category: Behavioral Targeting

Bizo is how B2B marketers identify and reach their target audiences online. Fueled by business demographic data on over 120 million professionals around the world, large global brands and SMB marketers alike use the Bizo Marketing Platform’s advertising, and data solutions to reach audiences wherever they travel online, and further engage those already in their sights.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.