BlueCava

BlueCava Logo

Vendor: BlueCava

Vendor Page:
http://www.bluecava.com

Tag Category: Behavioral Targeting

BlueCava enables brands to understand how consumers use multiple screens to see campaigns, visit sites, and download apps. With insight into which screens influence and convert, combined with meaningful audience data, marketers are armed with actionable metrics that improve user experience, increase conversion, and maximize revenue.

Read more: http://www.bluecava.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.