BlueConic

BlueConic Logo

Vendor: BlueConic

Vendor Page:
http://www.blueconic.com

Tag Category: Analytics

BlueConic is a marketing platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. BlueConic was founded in 2010, and is headquartered in Boston with offices in Europe. More than 90 brands currently leverage the platform to drive cross sell and up sell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue, including Volvo, The Boston Globe, City Sports, ING and Ahold.

Read more: http://www.blueconic.com

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.