BlueKai

BlueKai Logo

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http://www.oracle.com

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BlueKai is a cloud-based big data platform that enables companies to personalize online, offline, and mobile marketing campaigns. BlueKai was acquired by Oracle on February 24, 2014.

Read more: http://www.oracle.com/us/corporate/acquisitions/bluekai/index.html

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.