BlueLithium Logo

Vendor: Zopim

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Tag Category: Voice of Consumer

BlueLithium is an advertising network focused on serving ads based on behavioral targeting of its users. As of September 2007, BlueLithium is the fifth largest ad network in the United States and the second largest in the United Kingdom, with 145 million unique visitors per month.
BlueLithium was acquired by Yahoo! in September 2007 for approximately $300 million in cash.
Other companies in the display advertising space include DoubleClick, Specificmedia, Quigo, ValueClick,, Tribal Fusion, and aQuantive.
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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.