BrightEdge Logo

Vendor: BrightEdge

Vendor Page:

Tag Category: Analytics

With BrightEdge Content Performance Marketing brands for the first time can predictably plan, optimize, and measure campaigns based on actual content performance.

Read more:

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.