Burst Media

Burst Media Logo

Vendor: Zopim

Vendor Page:
http://www.burstmedia.com

Tag Category: Voice of Consumer

Burst Media delivers comprehensive online advertising solutions to brand and performance advertisers. We enable you to reach your consumers with a variety of display ad units, rich media, sponsorships and video solutions, as well as engage them with social media marketing features and opportunities.
Burst works for web publishers by bringing them brand and performance marketing campaigns from quality advertisers. All sites that work with us share one defining characteristic: compelling content that draws passionate audiences by being engaging, original and focused.

Read more: http://www.burstmedia.com/index.asp

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.