C3 Metrics

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C3 Metrics

Vendor: C3 Metrics

Vendor Page: http://c3metrics.com

Category: Attribution

C3 is Attribution Made Simple. We invented the practice of capturing your big data and turning it into actionable insights to make you more money. Our award-winning platform with a simple drag-and-drop dashboard is carefully crafted to make managing today’s multi-channel campaigns easy and painless.

Read more: http://c3metrics.com/how-it-works/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags