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Vendor: Certona

Vendor Page: http://www.certona.com

Category: eCommerce

Certona is the market leading personalization and revenue optimization provider for online and multi-channel retailers. Our vision is to intelligently and automatically personalize the entire visitor experience for each individual across all touch points including their web site experience, email, mobile, in-store, call center and social networks." Certona operates Resonance platform technology.

Read more: http://www.certona.com/company

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

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