Channel Advisor

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Vendor: Channel Advisor

Vendor Page:
http://www.channeladvisor.com

Tag Category: Analytics

For more than a decade, ChannelAdvisor has set the global standard for e-commerce optimization by providing best-in-class technology, strategic services and thought leadership to help retailers and branded manufacturers master the complexity of connecting with consumers online.

Read more: http://www.channeladvisor.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.