Channel Intelligence TrueTag

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Channel Intelligence TrueTag

Vendor: Google

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Category: eCommerce

For more than 10 years, Channel Intelligence (CI), a subsidiary of Google, has been making it easier for consumers to find and buy products online. We help many of the world’s largest retailers and manufacturers drive product sales with our Shopping Engine Services and Where-to-Buy. Our dedicated team helps you grow your business by cleaning up your product data feeds, providing campaign management for shopping engines, and tracking your performance. These services increase your exposure on the web and create a better shopping experience for your consumer.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags