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Vendor: Chartbeat

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Category: Analytics

What do you know about traditional analytics or even real-time analytics? Nah, we don’t do that. Nope, not that either.
We’re not focused on understanding typical behaviors or patterns over the same content - like how someone signs up on your site and becomes a visitor. That’s what most traditional analytics do.
And we’re not just focused on checking in with your users when they load the page or click on something to give you faster information. That’s what most real-time data services do.
We’re focused on unusual behavior happening across the social web and how that affects constantly changing content - the content that might not have existed yesterday, might not be looked at tomorrow but today is driving your site.
And to do that, we can’t just rely on traffic or page views, like Google Analytics or the like does. Instead, we check in constantly (every few seconds) with your site’s users to see where they are and what they’re doing. Are they visiting a page you had totally forgotten about? Or reading your newest blog post? Are they writing comments or barely scrolling down the page?

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags