comScore

comScore Logo

comScore

Vendor:

Vendor Page: https://www.comscore.com

Category:

Measure what matters to make cross-platform audiences and advertising more valuable. Comscore is the trusted currency for planning, transacting, and evaluating media across platforms.

Read more: https://www.comscore.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags