Crazy Egg

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Crazy Egg

Vendor: Crazy Egg

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Category: Multivariate Testing

A Heatmap is an easy way to understand what users do on your site. It’s a visual representation showing you where users click and what they do. Heatmap reports let you see what's hot and what's not, so you can make changes that increase conversion. Even tools like Google Analytics can't provide you this information (read below to see why). You'll see your first results within a couple of hours, even if you have low traffic.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags