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Vendor: Crimtan

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Category: Ad Management

Crimtan’s proprietary technology is an end-to-end online advertising stack comprising all the elements advertisers need to conduct efficient and cost-effective ad campaigns. Crimtan’s roots as a Data Management Platform have been steadily built upon to provide a fully-managed DSP solution that uses artificial intelligence, predictive modelling and other advanced mathematical and computational techniques to develop unique data and use it within Crimtan’s own ad server and bidder. This enables Crimtan to provide a range of services that give advertisers the best possible campaign performance.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags