Tag Category: Behavioral Targeting
Formerly Known As:
YuMe for Publishers (YFP) Audience Insights give publishers and application developers access to the most accurate picture of their audience demographics and interests. YFP Audience Insights are powered by our Audience-Aware SDK™, which generates in-player surveys as well as observed data that capture first-party data about your audience. Using data sciences, we leverage this first-party data along with second- and third- party data, to generate scalable segments of relevant audience targets--we call these Audience Segments. The Connected Audience Network uses these Audience Segments to accurately target brand-receptive audiences for TV brand advertiser's multi-screen campaigns. By opening up your inventory to be part of YuMe's Audience Segments, publishers and application developers receive increased and consistent monetization inline with TV-scale reach and improved frequency across screens.