Crowd Science

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Crowd Science

Vendor: YuMe

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Category: Behavioral Targeting

Formerly Known As:

Crowd Science

YuMe for Publishers (YFP) Audience Insights give publishers and application developers access to the most accurate picture of their audience demographics and interests. YFP Audience Insights are powered by our Audience-Aware SDK™, which generates in-player surveys as well as observed data that capture first-party data about your audience. Using data sciences, we leverage this first-party data along with second- and third- party data, to generate scalable segments of relevant audience targets--we call these Audience Segments. The Connected Audience Network uses these Audience Segments to accurately target brand-receptive audiences for TV brand advertiser's multi-screen campaigns. By opening up your inventory to be part of YuMe's Audience Segments, publishers and application developers receive increased and consistent monetization inline with TV-scale reach and improved frequency across screens.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

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