Cubed Attribution

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Cubed Attribution


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Category: Attribution

CUBED Attribution is a platform that allows you a new approach to understand your marketing effectiveness.

We focus on getting to know the consumer and helping you drive decisions based on that insight.

If you want to better grasp the impact of your display activity, or learn how to acquire customers who spend more, we can help.

CUBED Attribution is not a black box with hidden algorithms; we show you the elements that make up the model and how they change over time - so you can rely on the numbers.

With CUBED Attribution, you’ll get to the truth of how people currently interact with your brand, and be able to influence consumer engagement going forward.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags