Data Layer

Data Layer Logo

Vendor: ObservePoint

Vendor Page:
https://www.w3.org

Tag Category: Other

A data layer provides simplified access to to data stored in persistent storage locations.

Read more: https://www.w3.org/community/custexpdata/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.