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Vendor: Zopim

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Category: Voice of Consumer

DataXu has a long history of innovations developed in close collaboration with customers to leverage the power of data science. These landmarks include:
-Introduced the first multi-channel Demand Side Platform to include display, mobile, video and Facebook Exchange with 80 percent of revenue coming from customers running multichannel.
-Developed the only real-time multivariate decision system that learns how consumers engage across channels and manages media investments for optimal return.
-Extended the DataXu platform to optimize media investments in real time based on consumer sentiment shift and beyond exchanges on guaranteed media investments.
-Launched a suite of integrated analytics for customer intelligence and media investment analysis.
-Founded the OpenRTB consortium whose standard for programmatic media was adopted by the IAB and is in use in more than 80 companies.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags