Datran
PulsePoint is a data-driven content creation and media technology company that offers a suite of products designed to help brands and publishers engage and grow their audiences.
Read more: http://www.pulsepoint.com/
What is a Web Tag?
A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.