Tag Category: Ad Management
Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.
How Is This Technology Used?: Advertisers use Floodlight to determine the effectiveness of their online campaigns in terms of both sales and user activity on their sites. You can determine the monetary value of purchases that were a direct result of your campaign, or discover how many users purchased a product or completed an online form. The information recorded by the Floodlight tag depends on its configuration and its location on the advertiser's site.
Using dynamic tags, advertisers can also include their own tracking tags, tracking tags from a publisher, or any other code that they want to serve in conjunction with the Floodlight conversion-tracking tag.