Digital Analytix

Digital Analytix Logo

Vendor: comScore

Vendor Page:
http://www.comscore.com

Tag Category: Analytics

Digital Analytix Enterprise combines the best of analytics and audience demographics to give you unparalleled data access and visibility into the characteristics of your entire user base.

Read more: http://www.comscore.com/Products/Enterprise_Analytics/Digital_Analytix_Enterprise

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.