Dotomi

Dotomi Logo

Vendor: Dotomi

Vendor Page:
http://www.dotomi.com

Tag Category: Ad Management

Dotomi is helping marketers rethink display advertising with a new approach called Personalized Media. This approach allows everything from the banner creative to media placement to be determined in real-time at the user and impression level. By making every online impression unique, consumers enjoy more meaningful advertisements and companies enjoy higher returns and improved user engagement.

Read more: http://www.dotomi.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.