DoubleClick Ad Exchange (Admeld)

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DoubleClick Ad Exchange (Admeld)

Vendor: Google

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Category: Ad Measurement

Since 2008, Admeld has led the industry in helping premium publishers maximize their ad revenue and simplify their operations. Admeld pioneered the private ad exchange and built technology that made it easy for publishers to identify new opportunities and control how every impression is sold.
Since Google bought Admeld in 2011, we've been hard at work integrating the platform's best features and ideas into DoubleClick Ad Exchange. The result is a unique offering that combines Admeld's robust, publisher-centric tools with AdX's massive, global pool of demand.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

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