Dynamic Yield

Dynamic Yield Logo

Dynamic Yield

Vendor: Dynamic Yield

Vendor Page: http://www.dynamicyield.com

Category: Behavioral Targeting

Dynamic Yield helps marketers, eCommerce and Media brands maximize revenue by quantifying, optimizing and personalizing every customer interaction in real time, across any channel. We are the only Unified Customer Engagement Platform that offers customer segmentation, automated personalization, yield optimization, recommendations and 1:1 omnichannel messaging across web, mobile apps and email in a single platform.

Read more: http://www.dynamicyield.com

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags