eBay Enterprise Attribution

eBay Enterprise Attribution Logo

Vendor: eBay Enterprise

Vendor Page:
http://www.ebayenterprise.com

Tag Category: Attribution

Formerly Known As: ClearSaleing

eBay Enterprise Attribution (formerly ClearSaleing) marketing analytics technology offers marketers and agencies a proven path to success. As consumers lead the shift to more fragmented digital channels, it is no longer theoretical, but vital to accurately measure, constantly compare and optimize ROI and profitability across your marketing portfolio. How vital is attribution to your business success? Consider that Forrester Research reported a 605% return on investment for advertisers utilizing the eBay Enterprise Attribution platform. The days of the “last-click wins” mentality and siloed online strategies have passed. eBay Enterprise Attribution cross-channel marketing analytics platform provides a single source of truth for deep insight into all digital channels simultaneously. The solution measures and calibrates across paid search, comparison shopping engines, display media, email communications, social media, natural traffic and more, and delivers targeted and powerful recommendations for improvement both within and across channels.

Read more: http://www.ebayenterprise.com/marketing_solutions/attribution/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.