Effective Measure

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Effective Measure

Vendor: Effective Measure

Vendor Page: http://www.effectivemeasure.com

Category: Analytics

As owners of websites, apps, magazines and e-newsletters, you provide the ideal targeted platform for advertisers and ad agencies to connect with a breadth of consumers and conduct crucial research for insights into different social communities.
Secure your engagement in the evolution of online media with audience – the one-stop solution for online publishers.
You are valuable to us no matter what the size of your publishing business. Niche is just as powerful as reach. It all depends how you work it.

Read more: http://www.effectivemeasure.com/audiences/publishers

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags