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Vendor: Eloqua

Vendor Page: http://www.eloqua.com

Category: Lead Tracking

Modern Marketers use targeting and segmentation software that automatically creates and manages individual profiles by capturing website visits, email responses, and form information. View summaries of behavioral data—your prospect’s Digital Body Language™—in multiple ways depending on the audience.

Read more: http://www.eloqua.com/content/eloqua/en/home/products/targeting-and-segmentation.html

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags