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Vendor Page: http://www.exactag.com


Everything at EXACTAG revolves around effective marketing. We help Germany's leading advertisers, e-commerce companies and media agencies make better use of their marketing resources and thus increase revenues. In real time and with full transparency.

Read more: http://www.exactag.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags