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Vendor: Salesforce

Vendor Page: http://www.exacttarget.com

Category: Analytics

Discover the world’s largest 1-to-1 digital marketing platform for building and managing customer journeys. Put your data to work across email, mobile, social, web experiences, and advertising — on all connected devices.

Now a part of the SalesForce marketing cloud.

Read more: http://www.exacttarget.com

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags