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Vendor: Extole

Vendor Page: http://www.extole.com

Category: Lead Tracking

Extole is the leading Advocacy Management Platform for brands to drive measurable results through word of mouth marketing. We help brands launch referral marketing programs that drive awareness, customer acquisition and revenue through advocate recommendations. Extole empowers brands to optimize promotion, performance and incentives for maximum results.

Read more: http://www.extole.com/about/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags