Flurry

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http://www.flurry.com

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Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. Today, Flurry Analytics is the industry standard in mobile, and provides more than 170,000 developers the business data they need to understand their audience, usage and performance. With this data from 150 billion app sessions per month, we gather the deepest understanding of mobile consumers. We turn this insight into accelerated revenue and growth solutions for publishers and developers, and more effective mobile advertising solutions for brands and marketers. Flurry is venture-backed and headquartered in San Francisco with offices in New York, London, Chicago and Mumbai.

Read more: http://www.flurry.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.