Foresee Satisfaction Analytics

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Vendor: Foresee

Vendor Page:
http://www.foresee.com

Tag Category: Voice of Consumer

Can your site visitors accomplish what they came to the site to do? Is the impact of the web experience reinforcing your customer relationships or undermining them? Page view counts and other behavioral analytics can tell a misleading story, especially when conversion, online sales, and page views look like “wins.”
What you don’t know about how site visitors view their online experiences can cost you in terms of retention, lost sales online and in other channels, and ultimately, customer loyalty.

Read more: http://www.foresee.com/capabilities-by-channel/web.shtml

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.