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Category: Voice of Consumer

ForeSee was founded in 2001 and has grown to a team of more than 300 professionals, including research analysts, usability auditors and technical specialists. Acquired by Answers Corporation in December 2013, ForeSee is the cornerstone of the Answers Cloud Services (ACS) division, which strives to provide brands and organizations with world-class solutions that manage and improve the customer experience.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags