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Vendor: FreeWheel

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Category: Video Measurement

Longing for a more profitable professional content business?
The convergence of devices, platforms, partners, and infrastructure is today's reality, and our products were built to manage the end-to-end economics of your professional content, no matter where it appears.
Video isn't an ad format. It's television, movies, music, and sports. And the complexity of syndicated video requires sophisticated solutions designed to make it simple and profitable at scale.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags