gemiusAudience

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Vendor: Gemius

Vendor Page:
https://www.gemius.com

Tag Category: Analytics

gemiusAudience is the leading internet audience measurement service covering over 30 countries in Central and Eastern Europe, Middle East and North Africa. It provides detailed information about Internet media usage and socio-demographical profiles of online audiences, that is the source of knowledge and decisions for online publishers, investors, media agencies and advertisers.
gemiusAudience with its unique, hybrid methodology offers reliable data together with easy-to-use analytical application for online media planning & optimizing online advertising campaigns.

Read more: https://www.gemius.com/gemiusaudience-en.html

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.