Google Adwords

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Google Adwords

Vendor: Google

Vendor Page:

Category: Ad Management

People search on Google
People use keywords (or search terms) to search for specific products and services.
They see your ad
If the keywords you’ve chosen match what people search for, your ad appears next to or above Google search results.
You get more customers
When people click on your ad, they’ll go to your website to learn more or buy.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags