Google Content Experiments

Google Content Experiments Logo

Vendor: Google

Vendor Page:
https://support.google.com

Tag Category: Analytics

The Google Analytics experiments framework enables you to test almost any change or variation to a property to see how it performs in optimizing for a specific goal.

Read more: https://support.google.com/analytics/answer/1745152?hl=en

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.