Google Universal Analytics

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Vendor: Google

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Tag Category: Analytics

Universal Analytics introduces a set of features that change the way data is collected and organized in your Google Analytics account, so that you can get a better understanding of how visitors interact with your online content.
All of the new collection methods are developer friendly, so you can set up and customize your tracking code more easily. Cross domain tracking for websites, in particular, is dramatically simpler and more accurate.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.