Google Website Optimizer

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Google Website Optimizer

Vendor: Google

Vendor Page: https://support.google.com

Category: Multivariate Testing

Google Website Optimizer is no longer available. We invite you to use Google Analytics Content Experiments to test your website and take advantage of the robust segmentation and ease-of-use provided by Google Analytics.

Read more: https://support.google.com/analytics/answer/2661700?hl=en

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags