Hubspot

Hubspot Logo

Vendor: Hubspot

Vendor Page:
http://www.hubspot.com

Tag Category: Lead Tracking

Improving and optimizing your marketing starts with understanding your marketing data. With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content and website traffic - all in one platform.

Read more: http://www.hubspot.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.