Tag Category: Analytics
Formerly Known As: Coremetrics
With the need to respond quickly and effectively to capture and retain the attention of customers, leading marketers draw on IBM’s solution to measure, analyze, design, automate, and optimize digital marketing efforts in real time — not just at scale, but also on a one-to-one level to provide relevant content and recommendations.
The IBM Digital Marketing Optimization solution makes it practical to garner insights from web analytics and digital customer profiles and with a few clicks turn them into personalized marketing campaigns by means of website, mobile, email, and other digital channels. The integration with IBM's Cross-Channel Marketing Optimization solution, ready for immediate use, opens the path for combining online and offline insights for the purpose of driving targeted marketing action for all channels.