IBM Digital Marketing Optimization

IBM Digital Marketing Optimization Logo

Vendor: IBM

Vendor Page:
http://www-03.ibm.com

Tag Category: Analytics

Formerly Known As: Coremetrics

With the need to respond quickly and effectively to capture and retain the attention of customers, leading marketers draw on IBM’s solution to measure, analyze, design, automate, and optimize digital marketing efforts in real time — not just at scale, but also on a one-to-one level to provide relevant content and recommendations.
The IBM Digital Marketing Optimization solution makes it practical to garner insights from web analytics and digital customer profiles and with a few clicks turn them into personalized marketing campaigns by means of website, mobile, email, and other digital channels. The integration with IBM's Cross-Channel Marketing Optimization solution, ready for immediate use, opens the path for combining online and offline insights for the purpose of driving targeted marketing action for all channels.

Read more: http://www-03.ibm.com/software/products/en/category/digital-marketing-optimization

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.