IBM Unica NetInsight

IBM Unica NetInsight Logo

IBM Unica NetInsight

Vendor: IBM

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Category: Analytics

Formerly Known As: Unica NetInsight

With IBM® Unica® NetInsight®, analysts and marketers have a dramatically simpler approach to collecting the data needed to understand online visitor behavior, and unparalleled flexibility for reporting and analysis. Designed for companies that prefer to deploy web analytics software behind their own firewalls instead of using a cloud-based solution, Unica NetInsight is a next-generation product that meets the full range of today’s and tomorrow’s online analysis requirements.
Unica NetInsight is a web analytics software program architected from the ground up for easy deployment, implementation, and use, not just by analytics experts, but by every marketer:
Utilize powerful and flexible reports.
Achieve flexibility with granular data that is always available, without buying additional product modules, for analyzing from big picture to details from a variety of data perspectives.
Provide a strong core for integrating NetInsight web analytics with business intelligence, data mining and CRM with open data architecture. Visitor data is stored in standard database systems with a fully documented web analytics data schema.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags