iCrossing CMP

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iCrossing CMP

Vendor: iCrossing

Vendor Page: http://www.icrossing.com

Category: Ad Management

Today’s marketers work with countless tools, technologies and agencies to plan and execute marketing programs, which comes with an equally countless (and overwhelming) number of ways to measure campaign performance. Too often, a client’s search team uses its own SEO tools for measurement and optimization. Their display team works with a bid management system. And their social team measures performance with (gasp!) an Excel spreadsheet – albeit a sophisticated one, but a spreadsheet nonetheless. Enter iCrossing’s Connected Marketing Platform, an online marketing tool that gives you one view of the customer across many channels. It takes data from disparate sources and allows you to effectively measure and manage campaign performance while holding each channel accountable for its metrics.

Read more: http://www.icrossing.com/online-marketing-tools

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags