Tag Category: Analytics
Today’s marketers work with countless tools, technologies and agencies to plan and execute marketing programs, which comes with an equally countless (and overwhelming) number of ways to measure campaign performance. Too often, a client’s search team uses its own SEO tools for measurement and optimization. Their display team works with a bid management system. And their social team measures performance with (gasp!) an Excel spreadsheet – albeit a sophisticated one, but a spreadsheet nonetheless. Enter iCrossing’s Connected Marketing Platform, an online marketing tool that gives you one view of the customer across many channels. It takes data from disparate sources and allows you to effectively measure and manage campaign performance while holding each channel accountable for its metrics.