Ignition One

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Ignition One

Vendor: IgnitionOne

Vendor Page: http://www.ignitionone.com

Category: Attribution

The current marketing technology landscape is inundated with companies offering one-off point solutions. Marketers are burdened with managing and integrating multiple platforms to effectively meet their online marketing needs, creating inefficiencies that result in lower ROI and lost revenue opportunities.
IgnitionOne's goal is to solve this challenge and to answer marketers’ most pressing digital questions within a single platform:
How can you effectively consolidate the technologies used to manage your website and online advertising, without sacrificing results?
How can you manage search, display and social advertising together to improve their performance?
How can you optimize your media to address direct-response as well as brand goals?
How can you attribute credit to different channels and optimize advertising accordingly?
How can you get incremental leads and sales from your website traffic?
How can you do this easily all in one platform?

Read more: http://www.ignitionone.com/en/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags