Tag Category: Attribution
The current marketing technology landscape is inundated with companies offering one-off point solutions. Marketers are burdened with managing and integrating multiple platforms to effectively meet their online marketing needs, creating inefficiencies that result in lower ROI and lost revenue opportunities.
IgnitionOne's goal is to solve this challenge and to answer marketers’ most pressing digital questions within a single platform:
How can you effectively consolidate the technologies used to manage your website and online advertising, without sacrificing results?
How can you manage search, display and social advertising together to improve their performance?
How can you optimize your media to address direct-response as well as brand goals?
How can you attribute credit to different channels and optimize advertising accordingly?
How can you get incremental leads and sales from your website traffic?
How can you do this easily all in one platform?
Read more: http://www.ignitionone.com/en/