Insight Express

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Insight Express

Vendor: General Atlantic LLC

Vendor Page: https://www.insightexpress.com

Category: Analytics

InsightExpress is a leading provider of media analytics and marketing accountability solutions for brand marketers. The company's proprietary solutions provide a holistic approach to advertising measurement that quantifies the return on marketing investment for online, mobile, tablet and cross-media campaigns.

Read more: https://www.insightexpress.com/company

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags