iPerceptions Event

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Vendor: iPerceptions

Vendor Page:
http://www.iperceptions.com

Tag Category: Voice of Consumer

With iPerceptions Active Research Platform, you have all the tools you need to do the research you want. With multiple touch points, Comment Cards and iPerceptions Certified Surveys with benchmarking capabilities, you can take action on your customers' insights.

Read more: http://www.iperceptions.com/en/product/overview

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.