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Vendor: iPerceptions

Vendor Page: http://www.iperceptions.com

Category: Voice of Consumer

Our Active Research Platform and expertise turns insight into action. Engage with your customers through our sophisticated intercept technologies for mobile, desktop and tablet. Do the feedback research you want with surveys and Comments Cards. Ensure the reliability and relevance of your results by using multiple proven methodologies. Real time data from iPSI Experience Framework and 4Q Task Completion Framework allows for comparative benchmarking, putting all results into context. Then inject your VoC results into Google analytics and SiteCatalyst to provide seamless integration of your customers’ insights and improve the overall customer experience.

Read more: http://www.iperceptions.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags